PetCity Operations Lead Baltics

Are you ready to lead PetCitys growth in the Baltics?
Join us in shaping the future of pet care!

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Musti Group, part of the international Sonae group, is the leading Nordic pet care specialist, operating in Finland, Sweden, and Norway. In 2024, we expanded into the Baltic market by acquiring PetCity. Our mission is to make the lives of pets and their parents easier, safer, and more fun—throughout the entire lifespan of the pet. Beyond offering high-quality products, we aim to provide a seamless service experience, both in physical stores and digital channels.

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We are looking for a results-driven and experienced Operations Lead to take PetCitys Baltic operations to new heights!

What will you do?

In this role, you will have the opportunity to shape and implement our retail strategy across the Baltics, ensuring synergy and efficiency across PetCity stores. You will lead and inspire teams, drive operational excellence, and help us grow in a competitive market.

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Your key responsibilities will include:

  • Shaping the future – Developing a strong operational strategy and ensuring alignment across all teams and functions.

  • Leading & motivating – Providing leadership and guidance to regional and store managers, fostering a high-performing and engaged team.

  • Driving performance – Managing retail operations to meet set targets, optimizing store performance, and ensuring a great customer experience.

  • Full operational oversight – Overseeing key aspects such as salaries, inventory, costs, fulfillment, quality control, and planning.

  • Analyzing trends & acting on insights – Monitoring operating reports, identifying market trends, and making strategic recommendations.

  • Marketing & merchandising – Contributing to effective marketing initiatives and overseeing the execution of buying and merchandising strategies.

  • Reporting to the CEO of PetCity Baltics.

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What do we expect from you?

  • Strong leadership experience – At least 5 years in retail management (food, grocery, electronics, sports, or similar sectors).

  • Operations expertise – 3+ years in an operational role (regional manager or chain director level).

  • P&L and finance knowledge – Solid experience with financial performance and budgeting.

  • Sales-driven mindset – Energetic, results-oriented, and motivated by growth.

  • Decision-making & hands-on approach – Confident in making strategic decisions while also being involved in daily operations.

  • Fluent English – Strong written and spoken communication skills.

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What do we offer?

  • A meaningful role – The chance to make a real impact in a fast-growing company.

  • Growth & development – Opportunities for career progression and long-term employment.

  • Health & wellness benefits – Confido health insurance for paid medical services (dental care, specialists, etc.) in Estonia or Stebby sports compensation.

  • Exclusive employee discounts – Special prices on PetCity products and services.

Apply now:

Application deadline: April 7, 2025

The job is located in Tallinn and requires travel within the Baltics.

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Kadri Sooberg-Aettik

Partner/Talent Acquisition Team Leader
📧 kadri.sooberg-aettik@fontes.ee
Fontes PMP OÜ

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Mari-Liis Talviste

Talent Experience Specialist
📧 mari-liis.talviste@fontes.ee
Fontes PMP OÜ