Director of Sales

ShoreLink is an Estonian technology company founded in 2020, specializing in shore power solutions that connect vessels to port-side electricity. Our mission is to support cleaner, safer, and more sustainable maritime operations by reducing emissions and advancing global decarbonization efforts.

Headquartered and manufacturing in Estonia, ShoreLink operates internationally with offices in France, Italy, Greece, India, and Spain. Their solutions are already in use across ports in Europe, the Middle East, and India. Today, the team consists of more than 70 specialists, and annual revenue exceeded €11 million last year.

ShoreLink’s strength lies in world-class engineering, combining expertise in electrical systems, automation, hydraulics, and mechanical engineering to create reliable, efficient, and user-friendly solutions. ShoreLink is a member of EOPSA, the Estonian Maritime Cluster, and the Estonian Machinery Industry Association.

The global shore power market is a rapidly growing multi-billion-euro industry, driven by stricter environmental regulations and ambitious international climate targets. ShoreLink is at the forefront of this transformation.

Director of Sales

As Director of Sales, you will lead ShoreLink's commercial execution across technical sales, bidding, contracts, forecasting, and regional sales operations. Working at the intersection of engineering and business, you will ensure that complex customer opportunities are translated into high-quality proposals, commercially sound agreements, and successful long-term partnerships. Your role is a key link between commercial, engineering, production, and project delivery teams.

What you'll be doing

• Lead and develop the sales organization, ensuring strong collaboration, clear priorities, and high performance across the team.

• Coordinate and oversee the preparation of proposals and ensuring that quotations are delivered with high quality, strong commercial competitiveness, and within agreed timelines.

• Drive continuous improvement, automation and effectiveness of sales, bidding, forecasting, and commercial processes.

• Develop sales strategies and commercial tactics that maximize win probability and sustainable growth.

• Maintain reliable 24–48-month pipeline visibility and revenue forecasts to support business planning and production capacity. You will analyse market trends to strengthen ShoreLink's market position.

• Lead contract negotiations and ensure commercial agreements align with ShoreLink's business objectives and risk framework.

What we're looking for

• Proven experience leading technical sales, commercial operations, bid management, or complex B2B sales organizations in international environments.

• Strong engineering background in mechanical, electrical, automation, maritime, mechatronics, or a related technical field.

• Strong commercial acumen with experience in pricing, margin management, forecasting, and sales pipeline management.

• Excellent communication and negotiation skills: you have the needed skills and experience in reviewing, drafting, and negotiating commercial contracts, you understand customer requirements and can communicate that effectively with engineering teams.

• Demonstrated leadership experience with the ability to coordinate and develop multidisciplinary teams.

• Excellent English communication skills.

An advantage if you have

• Experience in the maritime industry.

• Experience with electrical infrastructure, energy, or industrial engineering solutions.

• Experience working with tender-driven projects or public procurement processes.

• Familiarity with ERP/CRM systems and commercial process automation.

Why join ShoreLink?

At ShoreLink, you'll have the opportunity to shape the commercial future of a rapidly growing technology company operating at the forefront of maritime decarbonization.

You will work in a truly international environment, leading complex projects that contribute directly to cleaner and more sustainable ports around the world. This is a role where your decisions have visible impact — on business growth, customer success, and the development of a market that is expanding at remarkable speed. You'll join an ambitious team of engineers, commercial professionals, and industry experts.